An airline rebrands.
Hong Kong's global airline developed a brand design ethos with Eight Partnership centred on four main pillars that strongly influence the brand experience from physical space and products to visual communication and tone of voice.
As Eight's Head of Content, I worked across most of the agency's projects with the airline throughout the rebranding process - mainly behind the scenes. Of the more prominent work that can be shared publicly, were the films we made on behalf of the airline group. As the creative lead on these, I had a very hands-on role in working with talented production partners on films to unveil the new livery design, announce the refreshed Marco Polo Club and tell the personal stories of some of their members as well as the launch of the rebranded Cathay Dragon.